TV medic Dr Hilary Jones launched a national campaign in Maidstone on World Hearing Day (Sunday, 3rd March), urging everyone over the age of 55 to have an annual hearing test.
Dr Hilary said: “Four in 10 people over the age of 50 suffer from hearing loss but will live with it for up to seven years before seeking help. Shockingly, only 20% of those affected by hearing loss have done something about it.
“It still surprises me to think that people will routinely have their eyes tested and have no reservation about wearing glasses, but there still remains a stigma around having a hearing test and wearing a hearing aid.
“Addressing a hearing problem can be like switching life back on again, enabling you to get back to doing the things you may have started to avoid. I am no exception and I routinely have my hearing tested every year. I urge everyone to do the same.”
Dr Laura Phipps from Alzheimer’s Research UK said: “We are grateful to Hidden Hearing for its continued commitment to support to raise awareness and vital funds for research into dementia.
“For some, problems with hearing may lead to social isolation or depression, both of which have also been linked to an increased risk of dementia. Importantly, staying socially active may help lower the risk of dementia, and treating hearing loss can help you to stay connected to the people around you.”
Hidden Hearing is the modern hearing care expert, with 290 locations in the UK. Each year, they help over 300,000 people and conduct over 105,000 free hearing tests.