We recently helped launch a campaign to create an incredible hyper-real street art mural in Tottenham to celebrate the start of the new Premier League season on Sky Q – showing in Ultra HDR for the first time – bringing fans closer to the action, making darks darker and brights brighter.
Featuring three of England’s EUROs heroes, the mural of Jordan Pickford, Luke Shaw and Raheem Sterling was created by Bristolian street artist Jody Thomas, who specialises in creating artwork using colour and vibrancy, to bring the qualities of Sky Q’s live HDR sport coverage to life. The mural’s line-up was decided by the nation, with the England trio topping the list of favourite players, based on performances at the Euros. The result was an incredible lifelike mural and a modest 175 pieces of coverage including: BBC, Independent, Mirror, Sky Sports News, Sun and Star. Back of the net!