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IT’S TIME TO RETHINK PASTRY AS WE KNOW IT

Highly acclaimed alternative butter launches in UK





October 2022: Be Better My Friend is to formally launch Be Better in the UK - the world’s first plant-based butter 100% dedicated to pastry and to pastry professionals - used and endorsed by leading pastry chefs across the globe.


Top chefs who have endorsed Be Better include Philip Khoury, pastry chef at world-famous department store Harrods, and Jordi Roca from El Celler de Can Roca in Girona, Spain, former winner of the World’s Best Pastry Chef Award and twice winner of World’s Best Restaurant Award.


Be Better plant butter’s launch is just the beginning of the journey, as its creators have a longer term goal to halt pastry’s dependency on animal ingredients, provide choice and bring other products to the market.


Co-founder Marike van Beurden, herself an international, multi-award winning pastry chef, said: It’s time to rethink pastry as we know it. We no longer have to solely rely on dairy butter to create amazing tasting pastry applications. There is now a highly credible alternative.


“As Be Better is a direct replacement for dairy butter, we make it easy for chefs to craft high quality pastry which in addition is better for the planet, for animal welfare and for their monthly budget.”


This launch is good news for chefs in an industry which is being severely hit by rising energy costs, as Be Better plant butter is 30-40% cheaper than dairy butter, meaning considerable cost savings for pastry professionals.

Be Better has a neutral taste, which enables chefs to bring the flavours they want to highlight, like chocolate and fruit - sometimes hidden due to the strong flavour presence of dairy butter, to the forefront, in a pure, honest and more intense way.


Van Beurden added: “Be Better respects each of the ingredients a chef has carefully selected.

With the unique character of our plant butter, we’ve created an ideal flavour transporter. It also offers a similar, rich ‘mouthfeel’, but it is fresher, lighter and less fatty than its dairy counterpart. This is a crucial benefit and a big differentiator from other plant-based butters.”


Be Better contains a perfected blend of vegetable oils and fats (shea, organic coconut, rapeseed) which together mimic the melting behaviour of dairy butter.


With quality and sustainability at the heart of its ethos, Be Better is free from allergens, hydrogenated fats, palm oil, artificial colours or flavours, and GMOs, and is suitable for vegetarians and vegans. There is no damage to the rainforest involved in its manufacture.


A sustainable alternative to dairy butter, Be Better also uses 79% less CO2 and 86% less H20 than dairy butter - significant savings that have been carefully calculated and confirmed by Eaternity*, a Swiss agency that specialises in measuring the environmental footprint of food products.


You can request a free sample of Be Better My Friend via the website, at https://bebettermyfriend.com


Notes to editors:

Be Better My Friend is the Dutch-based company set up by co-founders chef Marike van Beurden, food scientist Pere Castells and global food strategist Joost Lindeman. They share a vision to cease pastry’s dependency on animal-derived ingredients by crafting delicious plant-based alternatives and revolutionising the industry.


Their first product plant butter is currently available in nine countries: UK, Germany, France, Spain, The Netherlands, Hungary, Greece, Australia and Singapore and is expanding as its reputation grows.


*You can read more about Be Better’s sustainability score results in Eaternity’s findings here.


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For more information, interviews and images, please contact:

publicrelations.am Leopard PR Luc de Boer Vanessa Munnigs Phone: +31611028479 +447907174770 Email: luc@publicrelations.am vanessa@leopardprintpr.com


Please see a link to Be Better My Friend digital media kit, including:


- Be Better fact sheet

- Imagery & video:

- Pack shots

- Logo BBMF HR

- Founders

- Product lifestyle shots

- Product lifestyle video

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