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Miss England Alisha Cowie on the night of her victory

High Street hearing specialists Hidden Hearing have come to the rescue of the current Miss England, Alisha Cowie.

Hidden Hearing has fitted Alisha, 19, from Spennymoor in County Durham, with two state of the art Oticon Opn S hearing aids, which – unlike traditional aids which restrict focus to one sound at a time – give your brain access to more sounds around you.

Alisha first noticed her hearing loss when she was 15. She suffered for four years, being pushed from pillar to post, before Hidden Hearing fitted her with its newly-launched hearing aids.

She explained how her hearing loss has affected: “ When you get down to the final five of Miss England, you are asked a question live on stage and have to respond there and then. My fears came true and I had to ask them to repeat the question, live on stage, because I didn’t hear them first time.

She added: “I wear my hearing aids all the time, except when I go to sleep. They’re making a massive difference to my life. Now I can even hear what somebody behind me is saying. They’re also discreet, but I wouldn’t be embarrassed if people know I wear them. Lots of people lose their hearing.”

Alisha’s story was picked up by both The Daily Express and Daily Mirror.



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