Hidden Hearing has embarked upon a three-month branch-to-branch charity relay throughout the UK, raising money for Alzheimer’s Research UK and handing out oranges, in support of the Campaign for Better Hearing. But why the oranges?
For some, problems with hearing may lead to social isolation or depression, both of which have been linked to an increased risk of dementia. However, a recent survey by high street hearing experts Hidden Hearing showed that 84% of British people don’t know about the link.
Through damage caused by the disease, the brain of a person with Alzheimer’s can weigh around 140 grams less than a healthy brain – about the weight of an orange. Alzheimer’s disease is the most common cause of dementia, a condition which affects almost 1million people across the UK.
Hidden Hearing will be on the road for three months, stopping in 49 towns and cities throughout the UK, spreading the message to test your ears at 55 years!