The ‘Queen of Lingerie’ Damaris Evans, whose designs have been worn by Angelina Jolie, Kate Moss and Kendall Jenner, has appointed Leopard Print PR. Having been living in the south of France for the past two years, Damaris - founder of the DAMARIS and MIMI HOLLIDAY brands - is back in the UK to launch a new high street collection with a top retailer, with gorgeously pretty pieces minus the designer price tag. When Selfridges stocked a luxury lingerie collection from multi award-winning Damaris, they found themselves with a waiting list for underwear for the first time in their 112 year history. Elle reported on how Liv Tyler was allegedly fighting at the tills over the brand. Before Damaris lingerie, which has been sold in 350 exclusive stores worldwide, there was no such thing as a bow-back knicker and the world had never heard of bottom cleavage or a corset knicker’! Her iconic Marks and Spencer collaboration in 2021 was a sell-out success with press hailing it as “M&S’s prettiest collection ever”. Announcement to follow.
